Brand Awareness

CASE STUDY with

"A LinkedIn influencer campaign is an amazing way to get to your niche audiences."

Digital marketing manager, Cristina Ignat at Plytix

About Customer

Plytix is one of the leading all-in-one Product Information Management (PIM) tools on the market. Whether it is sharing product data with resellers and collaborators, creating a catalog, or updating products across tons of ecommerce channels; Plytix saves valuable time and gets products to market four times faster.

Challenge

In order to drive brand and product awareness in a highly competitive space, Plytix marketing team faced key challenges to:

Increase the exposure of the brand to a high-quality audience

Associate Plytix as a leading provider, a go-to resource of PIM tool

Drive digital marketing content engagement with target audience

Solution

With LinkedIn being a dominant business marketing platform directly connecting solution providers with their buyers, Plytix decided to run an influencer marketing campaign on LinkedIn. With the help of 12 strategic LinkedIn micro-influencers Plytix aimed to increase brand exposure, audience engagement and drive new traffic to their company website.

Outline and content

Within a course of 2 weeks campaign, the objective was to secure 12 suitable micro-influencers on LinkedIn who would express genuine interest and agree to endorse Plytix to their direct LinkedIn followers.

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Plytix prepared and provided marketing content they wanted to promote in this campaign. The info-graphic was used as the post banner image and a website link leading to their chosen blog post.

Influencers

BrandRefer proposed Plytix's campaign among selected influencer group that closely aligned with the required criteria. 40% of approached influencers showed interest and agreed to collaborate. ​ In order to provide strategically relevant exposure and reach, over 80% of all influencers were from leading B2B companies working predominantly with the eCommerce, retail and consumer goods sector, the remaining directly working in B2C space. ​ This selection allowed to expose Plytix to the desired EMEA and USA target followers base of eCommerce market professionals.

"The collaboration with BrandRefer has definitely been a success for Plytix. I loved the fact that their team was very involved in the whole campaign process and was also super keen on helping us reach our awareness objectives."

Digital marketing manager, Cristina Ignat at Plytix

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