
Brand Awareness
CASE STUDY with

CLIENT
Plytix
PRODUCT
PIM Platform
AUDIENCE
Digital Marketing / eComm
INDUSTRY
Retail / eCommerce

"A LinkedIn influencer campaign is an amazing way to get to your niche audiences."
Digital marketing manager, Cristina Ignat at Plytix
53k+
network
Combined LinkedIn network exposure
10'000
impressions
Post impressions on LinkedIn
+270%
sessions
LinkedIn session increase on website
+142%
traffic
Social media traffic increase on website

About Customer
Plytix is one of the leading all-in-one Product Information Management (PIM) tools on the market. Whether it is sharing product data with resellers and collaborators, creating a catalog, or updating products across tons of ecommerce channels; Plytix saves valuable time and gets products to market four times faster.
Challenge
In order to drive brand and product awareness in a highly competitive space, Plytix marketing team faced key challenges to:

Increase the exposure of the brand to a high-quality audience
Associate Plytix as a leading provider, a go-to resource of PIM tool
Drive digital marketing content engagement with target audience
Solution
With LinkedIn being a dominant business marketing platform directly connecting solution providers with their buyers, Plytix decided to run an influencer marketing campaign on LinkedIn. With the help of 12 strategic LinkedIn micro-influencers Plytix aimed to increase brand exposure, audience engagement and drive new traffic to their company website.

EMEA / USA
Target audience location
12 INFLUENCERS
LinkedIn influencers endorsing Plytix
53K NETWORK
Combined LinkedIn network exposure

Outline and content
Within a course of 2 weeks campaign, the objective was to secure 12 suitable micro-influencers on LinkedIn who would express genuine interest and agree to endorse Plytix to their direct LinkedIn followers.
Plytix prepared and provided marketing content they wanted to promote in this campaign. The info-graphic was used as the post banner image and a website link leading to their chosen blog post.
Influencers
BrandRefer proposed Plytix's campaign among selected influencer group that closely aligned with the required criteria. 40% of approached influencers showed interest and agreed to collaborate. In order to provide strategically relevant exposure and reach, over 80% of all influencers were from leading B2B companies working predominantly with the eCommerce, retail and consumer goods sector, the remaining directly working in B2C space. This selection allowed to expose Plytix to the desired EMEA and USA target followers base of eCommerce market professionals.

10k IMPRESSIONS
Post impressions on LinkedIn
+270% SESSIONS
LinkedIn session increase on website
+142% TRAFFIC
Social media traffic increase on website

"The collaboration with BrandRefer has definitely been a success for Plytix. I loved the fact that their team was very involved in the whole campaign process and was also super keen on helping us reach our awareness objectives."
Digital marketing manager, Cristina Ignat at Plytix