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Lead Generation

CASE STUDY with

Case Study with Nomentia

CLIENT

Nomentia

PRODUCT

Cash Management

AUDIENCE

Treasury / Cash / CFO

INDUSTRY

Fortune 500 companies

"We utilised BrandRefer to simplify the process of getting help from influencers on LinkedIn. We were able to gain a bunch of new leads that otherwise would have been difficult for us to reach"

Head of Marketing, Karl Söderman at Nomentia

107k+

network

Combined LinkedIn network exposure

3%

Engagement

Engagement rate on LinkedIn Influencer posts

2%

CTR

Click-through rate on LinkedIn Influencer posts

9% Demo Conversions

Acquired from webinar and whitepaper registrations

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About Customer

Nomentia provides renowned SaaS cash management software for finance and treasury professionals. With more than 2000 customers on board, their expertise ranges from payments, liquidity, reconciliation, cash forecasting, advanced payment fraud prevention and much more.

Challenge

With a clear business leadership in Nordics, Nomentia’s team was eager to enter new markets with their product offering. The main objectives were set to:

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Engage selected Fortune 500 companies in EMEA

Acquire Treasury and Cash Management sales leads

Drive more demo signups and requests for the sales team

Solution

BrandRefer organized and launched a B2B influencer marketing campaign on LinkedIn. With plans to run a webinar and a fresh whitepaper at hand Nomentia reached influencers in its verticals. They booked the campaign with 20 influencers and the campaign was ready to go at the planned timeline.

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EMEA

Target audience location

​20 INFLUENCERS

LinkedIn influencers endorsing Nomentia

107K NETWORK

​Combined LinkedIn network exposure

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Outline and content

BrandRefer organized and fully executed the agreed influencer campaign. B2B influencers promoted their upcoming webinar and recent whitepaper. Influencers were all activated 3 weeks prior to the webinar to reach the maximum peak and culmination of the social media post exposure.

Nomentia provided two content pieces for the influencer campaign. In this case, they set up tracked URLs to the selected landing pages. Half of the influencers were given a direct registration page to the webinar and the other half got a gated whitepaper page. Each URL had a well-designed social share banner for engaging post visuals.

Influencers

We clearly defined the target audience. Based on the provided criteria BrandRefer was able to select highly qualified influencers for strategic campaign execution. In this particular campaign, the influencer direct network exposed Nomentia’s brand across pharmaceuticals, manufacturing and industrial verticals with a direct reach to professionals in treasury and cash management positions.

Influencer marketing campaign successfully exposed Nomentia’s webinar and their gated content to 107k+ large, combined network on LinkedIn, leading to a 3% engagement rate and a 2% CTR.

From all acquired leads 64% were interested in the webinar and 36% in the whitepaper. All leads were business qualified and fully identifiable contacts. After the campaign, Nomentia saw immediate requests for personalized demo meetings, showing a fantastic 9% demo conversion rate.

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3% ENGAGEMENT

Engagement rate on LinkedIn Influencer posts

​2% CTR

Click-through rate on LinkedIn Influencer posts

9% Demo Conversions

Acquired from webinar and whitepaper registrations

"We utilised BrandRefer to simplify the process of getting help from influencers on LinkedIn to spread the word about upcoming webinars and whitepapers. Without BrandRefer it would have taken us more time and hassle than it was worth. But with BrandRefer we were able to gain a bunch of new leads that otherwise would have been difficult for us to reach."

Head of Marketing, Karl Söderman at Nomentia

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