Frequently Asked Questions
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Who can advertise with BrandRefer?
If you are a small, medium or enterprise B2B company based in EMEA or USA this service is for you. Our expertise lies in serving Information Technology & Services, Computer Software, Internet, Agencies, Staffing & Recruiting companies.
How long it takes to register and lauch a campaign?
Complete registration takes no longer than 2 working days, all you need to do is submit a short 5min request and hop on a call with our campaign team to align on criteria. Depending on the complexity of your campaign we start the work ASAP and launch within an agreed timescale.
What is required to register?
As long as you’re running a business we’re ready to work with your team. We can further develop your existing campaign ideas or work on completely new ones. Be sure to know your desired customer, target industries, prefered location you would like to direct your new campaign.
How much does it cost?
Registration and evaluation is completely free. Depending on the project, campaign and complexity different pricing modules are applied. A minimum monthly budget of 1'500 EUR is required.
What campaigns can be run?
Exposure is perfect for Brand Awareness, HR, Event Promotions, Product and Service sales campaigns.
How long one campaign is running?
It really depends on your brand objectives and the complexity of the project. Typically, when working with influencers we coordinate several activities for the same campaign covering 1 full week. Sometimes, followed by a sequence of supportive post campaigns.
Can the same campaign content be repeated?
Yes, the same campaign content can be repeated multiple times with various influencers, to increase network exposure.
What regions and industries can I target?
Your content can be successfully advertised in the USA, EMEA, DACH and Nordic regions. Our influencer professional networks cover mainly Information Technology & Services, Computer Software, Internet, Retail, Finance industries. However, a specific target audience can be tailored.
What can I expect from LinkedIn Influencer campaign?
First of all, LinkedIn is the leading platform to reach the world’s largest professional network. Each influencer has built a direct network with professionals and decision makers. A personal referral exposed to their trusted connection brings extra exposure, larger engagement and boost trust. Over a longer period we see better results compared to algorithmic sponsored ads.
Can I track campaign progress?
Yes, you and your team stay in full control and visibility throughout the campaign execution process. Our team provides monitoring updates and reporting at every stage.
Who makes the decision?
Your team always makes the final decision. BrandRefer experts are there to advise and suggest best practices at every step.
Who are the influencers?
Ambitious professionals registered on LinkedIn who have a passionate following of minimum 1000 direct connections are considered LinkedIn micro-influencers. Each influencer is actively leveraging professional network with frequent activities each week driving good engagement and visibility of their activities. BrandRefer Influencers are mainly based in USA and EMEA. Their professional network spans across various industries and companies gathering a wealth of connections and influence.
How are influencers selected?
BrandRefer carefully selects and onboard each Influencer ensuring the right criteria are met each time. One by one registration process ensures that we can meet standards of professional collaborations and quality outcomes for our B2B clients.
Why influencers want to refer and promote my business?
A strong network of ambitious professionals on LinkedIn are interested to connect, refer and share their favorite brands. Companies with shared values, interesting missions and passion for products that improve our lives and drives business innovation are on top of the list. Each influencer continuously builds their expertise and reputation. We offer rewards after each campaign is completed in the form of cash, gift cards and goodies.
Do I need to pay additionally to influencers?
No, BrandRefer is fully managed service provider, therefore we take care of all cost management. Our service fees already covers your full cost which includes influencer management and work.
Do I need to manage influencers?
No, BrandRefer takes care of end-to-end campaign execution. We match you with the right influencers on LinkedIn taking care of all the tedious process starting from influencer search and qualification, communication, negotiation and campaign execution.
How many influencers can I assign to my campaign?
As many as you like depending on your campaign objections, however, optimal campaign consists of average 7 influencers exposing your campaign to 10’000 professionals.
Can I change influencers?
Yes, you can run multiple campaigns and preferably with different influencers each time to ensure maximum exposure to your target audience.
Content & Strategy
What content can I promote?
We believe in smart execution vs quantity and overproduction. Hence, we always recommend to review your existing marketing materials, such as - blog posts, interviews, podcast recordings, white papers, use cases, e-books, promotional landing pages etc - and find ways to refresh your existing content with new introductions, new banners and layouts. Of course, you’re more than welcome to promote brand new content as part of new marketing initiatives.
Do you offer content creation?
Yes, our creative content creators support and guide you creating new content, graphics and other visual media. Our team can assist in starting from strategy up to creation and publication.
How often do I need to post on LinkedIn to gain attraction?
We recommend to plan at least 1 activity per day. Activities such as posts, shares, likes and comments drive engagement and showcase your companies expertise. Depending on your product and services, activity can be increased and strategically applied to different forums within LinkedIn.
Do I need to have company page?
Yes, you will need LinkedIn company page. That is an essential part to leverage fully LinkedIn platform as well as run successful influencer marketing campaigns.
Do you offer LinkedIn Company page management?
Yes, one of our main expertise is LinkedIn brand strategy and management. We support brands with daily LinkedIn activity execution and page management optimising companies exposure and branding.
Can you help with social media strategy?
Yes, our team can help with synchronising and unifying your social media strategy across multiple platforms.
What is included in your LinkedIn Influencer service?
BrandRefer offers full managed service taking care of end-to-end campaign execution. We take care of influencer sourcing, communication and management. Further on, we take charge of:
Negotiation and pricing
Legal compliance and collaboration proposals
Creative briefing and quality assurance
Placement scheduling and delivery
What is included in your LinkedIn Pages service?
Starting from page creation, search optimisation, page management and daily task execution all activities are handed to our team so you can focus on driving further business growth.
What is included in your LinkedIn Content service?
Brand new content creation or refreshment of your existing marketing materials created specifically for LinkedIn platform.
What is included in your LinkedIn Strategy service?
We take a deep dive of evaluating previous LinkedIn performance for your account, identify and analyse key trends, your target audience and market specifications. Create full content strategy, including execution requirements, most effective delivery methods, frequency and scale.