Lead Generation
CASE STUDY with
CLIENT
SuperAdmins
PRODUCT
Cloud Services
AUDIENCE
DevOps / Engineers
INDUSTRY
SaaS technology
"BrandRefer helped us get more quality visits to our unique content and broaden the awareness of the company on certain markets."
Marketing Manager, Tamara Dutina at SuperAdmins
4%
engagement
Engagement rate on LinkedIn Influencer posts
2% CTR
Click-through rate on LinkedIn Influencer posts
+62% session
Avg. Session Duration increase on website
+54% page
Avg. Time on Page increase
About Customer
SuperAdmins is an international company of public cloud and DevOps experts, with significant experience in the field of IT infrastructure services. They serve customers starting from startups to enterprises, transforming their businesses and helping them to leverage the opportunities of the public cloud.
Challenge
SuperAdmins team of experts regularly publishes high-quality content addressing actual industry topics, sharing their experience and knowledge of public cloud solutions and DevOps. The main challenge their team faced was the ability to reach the right people with the content and delivery method they would be most interested to engage. Hence, the campaign was set to:
Drive brand awareness across their target audience
Generate new website visits from LinkedIn
Increase marketing content engagement
Solution
With an aim to broaden the network and reach new audiences SuperAdmins collaborated with BrandRefer to execute influencer marketing campaign on LinkedIn. With the help of micro-influencers who’s networks directly exposed their blog post to targeted companies looking for DevOps services, the campaign was set for success.
EMEA / USA
Target audience location
10 INFLUENCERS
LinkedIn influencers endorsing SuperAdmins
20K NETWORK
Combined LinkedIn network exposure
Outline and content
SuperAdmins brand awareness campaign was fully executed within 2 weeks. Chosen marketing content was promoted specifically for the LinkedIn audience with the help of 10 strategic B2B micro- influencers. Campaign results and updates were shared throughout the campaign process.
For this campaign, SuperAdmins chose one of their latest educational blog posts to be promoted via LinkedIn platform. A simple UTM link was set up to track engagement throughout the campaign.
Influencers
BrandRefer followed clear instructions from SuperAdmins when sourcing appropriate 10 influencers for the campaign. To achieve the desired outcome, influencer’s network had to expose SuperAdmins to mobile app developers and decision makers in small to medium size developer companies, as well as spark interest in their latest marketing content.
30% of all approached influencers showed a strong interest to collaborate with SuperAdmins. All participating influencers in this campaign were B2B business professionals from DevOps/Tech background.
4% ENGAGEMENT
Engagement rate on LinkedIn Influencer posts
2% CTR
Click-through rate on LinkedIn Influencer posts
+62% SESSION
Avg. Session Duration increase on website
+54% PAGE
Avg. Time on Page increase
''Being a B2B company, we were curious to test influencer marketing approach on LinkedIn. BrandRefer offered a quality pool of influencers whose expertise and interests are overlapping with those of SuperAdmins target audience.''
Marketing Manager, Tamara Dutina at SuperAdmins