top of page

Key LinkedIn statistics when planning your winning LinkedIn strategy

To fully leverage the power of LinkedIn for your marketing and business development strategy it might be handy to first grasp the scale and key statistics this platform has proven so far.

If you’re one of those brands who consider really up your digital marketing game this year you’ve come to the right place. We gathered 10 key statistics your marketers would love to see:

  • LinkedIn is the world’s largest professional network with nearly 660+ million users in more than 200 countries and territories worldwide. (Source: LinkedIn)

  • More than 30 million companies are represented on LinkedIn. (Source: LinkedIn)

  • More than 70% of all members are outside the U.S. (Source: LinkedIn)

  • 57 % of LinkedIn users are male and 43 % are female (Source: Statista)

  • 90 million senior-level influencers and 63 million decision makers use LinkedIn (Source: LinkedIn)

  • 94% of B2B marketers use LinkedIn to distribute content (Source: LinkedIn)

  • 38% of advertising audience is 25-34 years old, followed by 29% age 35-54, and soon after followed by chunky 25% slice age 18-24 (Source: DataReportal)

  • The average time spent on LinkedIn is 7min 11sec per session. (Source: SimilarWeb)

  • LinkedIn is rated the top social network for lead generation (Source: LinkedIn)

  • 57 percent of LinkedIn’s traffic is mobile. (Source: LinkedIn)

_ _ _

This article was prepared by BrandRefer, your trusted full service influencer marketing agency for LinkedIn.


 Want to run a campaign for your business?

you will never look back

bottom of page